Each of the mascots represents the true identity of the Mexican culture. Leo is playful and at the same time competitive reminds us of the seal of the city of Guadalajara.

Gavo, with its shape and colors represents the Agave plant, from which Tequila is distilled, and its origins are mainly Mexican.

Last but not least there is Huichi. A pink fawn inspired by the sacred images from the small town of Huichol in the State of Jalisco, looks to showcase the typical beliefs of the Mexican people.

The names of the three mascots were chosen by popular vote. More than 36 thousand public votes were collected from urns placed strategically around the city of Guadalajara as well as virtual voting through the web.

The mascots began working towards the Pan-Am Games months ago, visiting local schools and hospitals, bringing gifts and allowing fans to take pictures with them conquering the harts of all Mexicans mainly small children who already identify themselves with the event thanks to the three friendly characters.

The 2011 Pan-Am Games via Terra

Terra broadcasts in 13 channels, live and in high definition (HD), the Guadalajara Pan-Am games with simultaneous cell phone, tablet, and web signals.

With a team of 220 professionals, the biggest internet company in Latin America will have the most complete coverage of the competition beginning on October 14, reporting from Mexico the athlete's preparations, the details of the organization, and competitions with content in text, photo, video, info graphics, and interactive features.