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 Terra to Broadcast Guadalajara 2011 Pan-Am Games Live on 13 Channels
October 11, 2011 12h22PM {data}2011-10-11{/data}{hora}12:22{/hora}

Terra Studio in Guadalajara. Photo: Terra

Terra Studio in Guadalajara
Photo: Terra

Terra is ready for a 200 hour Live broadcast of the XVI Pan-American Games Guadalajara 2011 in both SD (standard definition) and HD (high definition) in 13 channels.

Terra, the largest Latin-American digital media company with more than 81 million visitors a month, will bring you the most complete coverage of the Pan-American Games from Guadalajara, Mexico.

In total, there will be more than 200 hours of Live broadcasting during the 16 days of the competition starting on October 14, the day of the inaugural ceremony. Terra will use more than 220 professionals with 81 of them already with their credentials in Guadalajara, to broadcast Live and in 13 different channels.

From the new studio specially built for Terra at the IBC (International Broadcast Center) in Guadalajara, our team will analyze every major performance each day of the competition. Terra will invite the Pan-Am stars to our studios, like medalist Paola Espinoza, who will bring us a daily blog on a special coverage of the Pan-Am Games.

The best video coverage

Our broadcast will be available to 17 Latin American countries and in the United States in their own language, Spanish, English and Portuguese in both standard (SD) and high definition (HD) for the first time in internet history. Our special Guadalajara 2011 page will have the capacity of a PIP (picture in picture) so you can enjoy two events at the same time plus a carrousel of 13 different channels all with covering Live events.

Our users will also have access to information in "Real Time", like the total medal count, the schedule for each competition, all the latest news and special commentary from our professionals. From that same Pan-Am page users can find "video on demand," and find all the stats, study records and athlete bios, and look at pictures, videos and news.

Terra's interactive coverage of the Pan-Am Games will also be available on cell phones and tablets. Our users can share all the information available and comment on our social media outlet accounts like Facebook and Twitter.

Terra's Live coverage of major international sport events are very successful attracting great number of visitors to our site as well as attracting new sponsors. Almost 27.5 million people followed the Olympics in Beijing and the Winter Games in Vancouver on Terra.

The Pan-American Games and our coverage of the pre-Olympic competitions are all part of our "Road to London" project by Terra, the only company to broadcast Live to all of Latin America, the major sporting event in the world, the 2012 London Olympics, already being tagged as "The Digital Olympics".

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